The other day, I was looking at the profile of a LinkedIn connection. I was caught off guard… something wasn’t right about his headline. Then it dawned on me – he misspelled a key word: Guranteed Marketing Results.
Um, Houston, we have a problem.
How can you guarantee me results when you can’t even spell it correctly?!
So, I pointed it out to him. Just like I would if you have a booger in your nose at a networking event. And he was REALLY grateful that I did. Citing his bad spelling as the source of the problem.
My reputation is built on telling people what they need to hear… which isn’t always what they want to hear. So, when these situations come up, I make sure to be true to my reputation… and it helped a LinkedIn connection to protect his reputation as well.
What are you doing to stay true to your reputation today?